Along with the introduction of Graphic API version 2 .1 lately, Facebook has also announced two major changes in its platform policies, which are stated under the sections ‘Games’ & ‘Proper use’. The developers have only3 months duration (until 5th November 2014) to comply with the new policies.
Below given are two new policies that FB has stated in the site:
1.) Those games which include optional or mandatory in-app charges will now have to clearly reveal this in their‘app’s description’ either on FB itself or whichever platform it supports. This will provide the users a clear indication that your app might charge them while they play the game.
2.) The app developers will not be allowed to incentivize the people for liking a page or using social plug-ins. this practice includes offering rewards or gating apps or its content depending on whether or not the user has liked a page. However it remains valid to reward users to login to your app, enter a promotion page or check-in to a certain place. To ensure quality relations and popularize the business properly, we want that the users should like the facebook pages if they really want to connect themselves to a particular business and not just because of false incentives. We believe that this would be a fair decision for all the businesses.
The first change is quite clear; if you are a game developer and your game does not charges anything, just sit back and relax you don’t need to do anything. If your game is costing anything to the users, just make slight changes in the app’s description and you are done.
The second change is quite interesting and a bit tricky. If you have been doing what FB has banned now, you need to find some other way to increase organic traffic on your FB page.