Facebook Pages form an important part of today’s business marketing. In fact many Facebook pages are now taking the shape of online stores where you can buy and sell things. With an increased number of users, Facebook has taken some effective steps to answer the prayers of page managers around the globe. They rolled out some new features that will help to manage and promote pages in an easier and effective way. With the launching of new Facebook Pages Manager app for iOS users, now users have the freedom to manage their pages while sitting in a car or restaurant.
In addition to the launching of Facebook Page Manager App, the developer’s team at Facebook also has launched post scheduling and a hierarchy management of page administrators. These may sound like little changes but they have got a remarkable response from the users as it has made the Facebook management and marketing a child’s play.
New Facebook feature of automatic scheduling of page posts has helped a lot of companies to save time and money. This new feature has also eliminated the use of third party applications which users early used to schedule the Facebook posts. Earlier, when the users were dependent on 3rd party apps, it created a lot inconvenience. The frustrations of users was that these outside Facebook apps tend to leave their company name and also removes the “share” option from text and link updates. However, with the introduction of the Facebook feature, now admins can schedule their posts up to 6 months in advance and or set a time frame of 15 minutes to update multiple updates without the use of any 3rd party application.
In addition to the automatic scheduling, Facebook has also added different levels of page administrators. In particular, there are 5 levels like a hierarchy in business models to allot different roles according to different levels. These levels of administrators are:
• Moderator
• Content Creator
• Manager
• Insights Analyst
• Advertiser
Manager of the page has the same rights as before and can do anything he feels like to do, while content manager has the rights to manage admin roles. The moderator helps to keep an eye on updates and is responsible to manage comments, create ads, view insights and send messages. The advertiser and the insight analyst have the least power. They can only create ads or view insights of the page. All admins have the role of manager of the page and later on decides on which roles to be assigned to which user.
The Facebook is trying to evolve regularly and is now not just a mere hangout where people come to share links and photos. With a dream to capture more than 800 million users, Facebook CEO Mark Zuckerberg is all set to bring diverse features for its users and businesses to expand his feet in the world of social networking. If you are not satisfied or face any issues with the new updates, make sure to open a discussion about it. Facebook is very keen in providing solutions taking each and every person’s feedback.