Currently if you set up a new business in a store, you also need to look upon its powerful presence in the online medium. Several popular methods including Facebook, Google+, Twitter etc. comes in our mind for this. Along with the above few, a company’s official blog also plays a very important role in successfully presenting your entire business in the online world. Although the blog too requires exposure of the social popular social networks mentioned above.
An effective blog can be the truest voice of your business; it provides your newly evolved business, a unique identity and an online presence. A blog can be effectively used for displaying your products with proper description, answering queries of consumers and informing about a new info to a large mass of people, in a short span of time. This is also an effective way of portraying yourself as an industry’s expert. Let’s find out how to start and how to maintain a level of consistency in your official blog.
Develop a consistent Tone
The ability of incorporating a personality into a brand is the biggest challenge in creating a company’s blog. It’s great if a single person is contributing to the blog; but if several people are writing for a single blog, makes sure that they all have a common tone for the writings. The writing can be either conversational or professional or a combination of both. Another way of maintaining consistency is to be industry specific and not to write anything which distracts the readers from the main topic.
Share your writing on social platforms
Nobody will be visiting your blog unless you bring it in front of the public through social media or any other source. Promoting is important especially at an early stage of your blog. Begin your posts with sentences like “Today we are talking about…” “Today we have on our blog…” and something similar. Once you build followers for your blog, you just need to share the posts as a new article is added to it and the regular followers will automatically come to it for availing the offer. Share whatever you write, no need to be shy about it.
Contribute only quality writings
Whenever you want to contribute a new post to the company’s blog, just look at your blog post from reader’s viewpoint. Ask yourself that would you like to read the post if it wasn’t written by you. If the answer is yes, it’s great but if the answer is ‘No’ then you have to be creative and re-write the blog post to make it interesting for the readers. Don’t give very long and detailed information in a single post, it might bore the readers and distract them. Instead try to convey your words through images, videos, infographics, graphs and other media.
Give immediate e response to the customers
A good blog can be a great communication channel between the readers and the company. If a reader has a query about your company or its products in the form of comment, you should immediate reply to it. Don’t ignore any comment or query, even if it’s negative. Be assertive and directly address the issue without hiding anything.
Go for article and link exchanges!
Articles and Links exchanging is a very interesting method of exposure. Once your blog gains popularity, search for similar blogs and contact its owner. Find out whether he is interested in cross-blogging relationship or not. You will certainly find one such blogger. Exchange articles with him and place his articles on your blog. This way you will get double exposure also something new and fresh for your readers to enjoy.