There is a constant competition and considerable amount of rivalry between online stores to be on the top in the e-commercial center. Magento is one such great platform of magnitude and perspicacity put together to generate something beyond imaginations. It is an open source e-commerce development platform built to cater to the needs of building web applications, websites and other tools at enterprise level. The extensive range of Magento tools and its wide-conceptual thinking to provide multidimensional functions for e-commerce development has increased its importance in establishing the powerful solutions for e-commerce platforms.
However, the success of any online store relies completely on the fact to attract new clients and retain the present ones. The number of online-buyers has increased tremendously within last couple of years and the expansion in the number of new buyers is ongoing. The revenue generated by the online retail and wholesale stores has raised the bars of world economy. Such instances also have raised competition level and it cannot be dealt in a casual manner. The businesses both flourished and new are witnessing new challenges every day.
The secure and attractive options that are a feature of Magento have managed to attract new businesses to establish new e-commerce websites and benefit from online features. To be at par from other open source platforms, Magento has updated itself with some new features such as:
• New modes to authorize .Net payment component– Magento stores are updated with three new features that are related with the compliance of Authorization of .Net payments. The three nee features are:
o Reversal of Authorization
o Balance response
o Limited authorization
With these new features, now clients can use numerous prepaid cards, blessing cards or charge cards for online payment.
• New payment gateway – Magento has also introduced another payment gateway with the help of Authorize.Net and PayPal. With the help the new payment gateway; admin have the feasibility to add and customize new payment modes. These payment modes include gift cards, debit cards, pre-paid cards and credit cards. Admin now can select the payment method depending on the regulations of their country.
• Easy product configuration – The feature assists in providing better customer experiences. It enables the ability to implement easy changes in custom product selection and configurations with improved shopping cart facilities.
• Improved order status tracking –With Magento Enterprise, it is easy to track and mange orders. Now you can assign order status with the states of the order in an easy manner. Admins are able to manage the orders statuses more effectively and efficiently.
• jQuery JavaScript – Magento now uses jQuery JavaScript library that major content management systems are utilizing nowadays. Individuals who keep a deliberate distance from backend advancing makes use of this default library to be more effective in their workings.
• Gift features – The gift option provided by the Magento has enabled vendors to provide their clients with the facility of product wrapping facility. The price range for different types of packing can be defined through ‘Gift Option’ available in Magento platform.